COMPANY
Practical AI infrastructure for businesses that do not have an internal AI team.
Lertsma Labs is an early-stage, bootstrapped startup founded in Indonesia in October 2026.
CompanyLertsma Labs
FoundedOctober 2026
FounderWahyudin Mugni Masrur
BaseIndonesia
StageEarly-stage / MVP
FundingBootstrapped
IndustryArtificial Intelligence / SaaS
Email[email protected]
MISSION
Make advanced AI useful inside everyday business operations.
Small businesses do not need AI because it is fashionable. They need tools that reduce real operational friction: understanding documents, finding knowledge, preparing follow-up, and keeping teams aligned.
Lertsma’s mission is to make that capability accessible without requiring a dedicated AI or engineering department.
WM
FOUNDER
Wahyudin Mugni Masrur
Wahyudin founded Lertsma Labs in 2026 and leads early product development, company strategy, Claude integration, and customer discovery. The company is being built from Indonesia with an initial focus on AI-assisted operational workflows for small and growing businesses.
Founder correspondence: [email protected]