Building from Indonesia for Southeast Asia

Turn scattered business information into clear action.

Lertsma is building an AI operations copilot for small businesses—helping teams understand documents, organize knowledge, answer operational questions, and turn everyday information into useful workflows.

AI-firstBuilt around practical workflows
SMB-focusedDesigned for lean teams
Indonesia-firstReady for regional expansion
Lertsma Workspace
Private workspace
OPERATIONS COPILOT

What needs attention today?

LL
✦
Summarize this supplier agreement and list the operational risks.
↵
Document insightAI analysis

Supplier agreement — key points

  • ✓ Payment term: 30 days after invoice
  • ✓ Minimum monthly order applies
  • ! Renewal notice required 30 days in advance
Create follow-up task →
Knowledge sources 24 Documents organized
Next action
Review renewal clause
Confirm supplier SLA
Designed for real operational work
DocumentsKnowledgeDecisionsWorkflows
THE PRODUCT

One AI workspace for the information your business already has.

Lertsma is designed to reduce the gap between finding information and taking action.

01

Understand documents

Bring in SOPs, invoices, product information, contracts, internal notes, and reports. Ask questions and get concise, contextual answers.

02

Organize business knowledge

Create a shared operational memory so important information is easier to discover and less dependent on one person knowing where everything lives.

03

Turn answers into action

Move from summaries and analysis to clear next steps, drafted responses, checklists, and repeatable workflows for day-to-day operations.

USE CASES

Built for the work small teams do every day.

Start with a focused operational problem. Expand as your business knowledge becomes more structured.

01

Operations & SOPs

Ask process questions, summarize procedures, identify missing steps, and prepare standardized checklists.

02

Customer support

Draft consistent replies using approved product information, policies, and support documentation.

03

Document review

Extract key terms, summarize long documents, compare versions, and surface items that need human review.

04

Internal knowledge

Help team members find answers from company information without manually searching across folders and chat history.

05

Business reporting

Turn raw operational notes and reports into concise summaries, follow-ups, and management-ready updates.

06

Multilingual work

Support teams that operate across Indonesian and English content with one consistent knowledge layer.

WHY LERTSMA

AI should fit the business. Not the other way around.

Most small teams do not need another complicated enterprise system. They need a clear way to make the information they already have easier to understand, reuse, and act on.

Talk to the founder →
A

Practical by default

Focus on concrete operational outcomes rather than AI for its own sake.

B

Built for lean teams

Simple onboarding and workflows that can provide value without a dedicated AI team.

C

Human review where it matters

Important decisions stay visible and reviewable instead of disappearing into black-box automation.

D

Regional context

Designed with the language, workflow, and cost realities of Southeast Asian small businesses in mind.

OUR VISION

Give every small business an intelligent operational layer.

Lertsma Labs is an early-stage AI startup based in Indonesia. We are building toward a future where advanced AI capabilities are accessible to small businesses without requiring an internal AI or engineering team.

01Start with document and knowledge workflows
02Learn from real small-business operations
03Expand into repeatable AI-assisted workflows
FAQ

Questions, answered.

We are currently in an early product-building stage and welcome conversations with potential design partners.

Who is Lertsma for?+

Lertsma is being designed for small and growing businesses that manage important operational information across documents, spreadsheets, notes, and customer conversations.

Is Lertsma available today?+

Lertsma is currently in an early development stage. We are speaking with potential users and building the initial product around high-value operational workflows.

What kinds of files and information will it support?+

The product direction includes common business documents, operational notes, policies, reports, and structured knowledge. Exact supported formats will evolve as the product matures.

Does AI make decisions automatically?+

The product is intended to assist with understanding, drafting, and workflow preparation. High-impact business decisions should remain subject to appropriate human review.

How can I join early access?+

Email [email protected] with a short description of your business and the operational problem you want to solve.

EARLY ACCESS

Have an operational workflow worth fixing?

We want to learn from small businesses dealing with repetitive document, knowledge, and coordination work.

Contact Lertsma Labs